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Tractor Junction - Content Manager

Tractor Junction

Tractor Junction

Marketing & Communications
Noida, Uttar Pradesh, India
Posted on Thursday, October 12, 2023
We are looking to hire a dedicated content writer to create content for blogs, articles, product descriptions, social media, and the company website. The content writer's responsibilities include evaluating analytics to adjust content as needed, regularly updating the company's website, and promoting the company blog by pitching articles to various third-party platforms. You should also be able to follow editorial guidelines when creating content.

Roles Responsibilities

  • Conducting in-depth research on industry-related topics in order to develop original content.
  • Developing content for blogs, articles, product descriptions, social media, and the company website.
  • Has an experience for handling a team of around 10-15 content writers.
  • Assisting the marketing team in developing content for advertising campaigns.
  • Proofreading content for errors and inconsistencies.
  • Editing and polishing existing content to improve readability.
  • Conducting keyword research and using SEO best practices to increase traffic to the company website.
  • Creating compelling headlines and body copy that will capture the attention of the target audience.
  • Identifying customers- needs and recommending new content to address gaps in the company's current content.
  • Effective communication skills- Degree in Communications, Marketing, English, Journalism, or re field.

Key Responsibilities

  • Degree in Communications, Marketing, English, Journalism, or re field.
  • 5+ years of content writing or copywriting experience.
  • Working knowledge of content management systems.
  • Proficient in all Microsoft Office applications.
  • A portfolio of published articles.
  • Excellent writing and editing skills.
  • The ability to work in a fast-paced environment.
  • The ability to handle multiple projects concurrently.
  • Effective communication skills

(ref:iimjobs.com)