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Now we need web & social media copywriter who can put that into words with the 4 Cs in mind:

• Clear – Say what matters, and nothing more.
• Concise – No fluff, no filler.
• Compelling – Grab attention, drive action.
• Credible – Content users can trust, backed by real benefits.

• Align content with brand tone, marketing objectives, and audience preferences
• Writing, editing, and publishing engaging posts copy, captions, and other content for various social media platforms: Instagram, LinkedIn, Meta, X, You tube, and Pinterest
• Build platform-specific captions, hooks, and CTAs that drive engagement
• Plan and execute content using a monthly social media calendar
• Stay up-to-date with current social media trends and curating engaging content
• Develop strategies to increase engagement on social media channels.
• Managing multiple social media accounts with accuracy and speed.
• Track key metrics like reach, engagement rate, link clicks, saves, and shares to measure the success and reach of the content.
• Work with designers and digital teams to deliver cohesive, high-performing campaigns
• Edit and proofread your own work to ensure high standards in grammar, clarity, and brand voice
• Stay updated on industry-specific content trends, user preferences, and Agri-tech developments
• Work closely with marketing teams, designers, and other stakeholders to develop and implement social media strategies.

• Bachelor’s degree in a related field, preferably in English, Communications, Advertising or Marketing.
• 1.5 yrs to 4 yrs of experience in copywriting, digital content writing, or social media content creation
• Adept with various social media channels.
• Excellent verbal and written communication skills- English
• Understanding of platform-specific formats (reels, carousels, stories, ads, pins, tweets, posts)
• Time management and ability to meet deadlines across multiple campaigns
• Understanding of brand voice and audience targeting for rural and semi-urban users