We are seeking a talented and experienced CRM (Customer Retention Marketing) who knows their customer’s needs, wishes, and dreams. S/he should be well versed in the value delivered to customers and the problems customers are trying to solve. Work with customer service, operations, creative and communications, marketing, tech, and product team to maintain a customer-focused attitude with a focus on activities that create lifetime customers

Key Responsibilities

• Opportunity to build the CRM team for a successful and well-funded start-up
• Define strategies and own the communications charter through CRM channels (App, Website, Push Notifications, SMS, WhatsApp Business, OBD) to drive user journeys across different life cycles
• Create a hypothesis and run successful experiments to unlock new levers for user growth, identify insights, and take corrective actions through performance data
• Establish and implement best practices for database marketing, measurement, evaluation, data capture, maintenance, and customer/prospect list selection
• Attention to detail - hawk eye for errors and ability to work with designers, copywriters, and other teams in cohesion. Strong oral, and written skills along with an eye for design and creatives are a must
• Ensure rapid adoption of CRM & Marketing automation tools to stay ahead of the competition

Candidate Profile

• 4+ years of experience in handling CRM, Campaign Management & Analytics in app-based ecosystems
• Analytically strong, needs to be data-driven, a knack for experimentation, and knowledge of experiment setups (test/control, A/Bs, etc.) a must-have
• Strong project/program management skills, ability to juggle multiple work streams, extremely strong in execution as this role will involve overseeing significant execution
• Must be experienced with App CRM platforms: CleverTap/Moengage