Regional Manager - General Trade (Tier 2)

About Farmley:

Farmley is one of the most exciting new age companies and we are revolutionising the healthy snacking market in India. In a very short span the company has made rapid progress and is now rated as one of the most loved consumer brands.

Brief Profile:

- We need an enthusiastic candidate who will manage an important region for our General Trade business. Go getters and problem solvers are welcome. Your mind needs to be as sharp as a razor blade and you need to have a high degree of ownership. Your leadership skills will be tested and this job is not for someone who likes to tackle easy problems.

- Experience While we would appreciate at least 3 years of experience in the consumer markets or a business role, this really is not a constraint for the right candidate.

Job Description:

- Distribution Establish the Distributor network in the region. This includes identification, selection, TOT and onboarding in a phased manner.

- Develop and nurture the CFAs, SS and Distributors across the Region.

- Draw up a Retailer Coverage Plan and Metrics for all Tier 1 towns in the region.

- Make Farmley products available in all key outlets including Regional Modern Trade and all self service outlets across the region.

- Manage relationships with key Regional Modern Trade Chains (RMTs).

- Systems Track and standardise AVF (Availability, Visibility and Freshness) Metrics for all outlets.

- Ensure Planogram and MBQ compliance.

- Address stock callouts and build compliance mechanisms to address the same.

- Ensure RTV norms are followed across the network.

- People Build and manage a team of FSE's, TSI's and ASE's across the region.

- Lead from the front and nuture a vibrant team of on ground sales executives.

- Situational leadership style. Ready to emphasize and drive peak performance from every team member.

- P&L Ownership The RM will own the P&L for his/her region.

- He will drive both the sales and gross margin targets.

- Plan, Forecasting and Competitor analysis.