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Farmley - Key Accounts Manager - Quick Commerce (1-4 yrs)

Farmley

Farmley

Posted on Apr 24, 2025

Account Management:

- Manage the day-to-day operations and hold the relationships with the platform POCs to ensure smooth business working.


- Build and maintain strong relationships with category managers and key stakeholders across platforms.


- Negotiate margins, marketing spends, and promotional budgets to maximize ROI.

Sales Performance & Growth:

- Develop and execute sales strategies to achieve revenue and profitability targets.


- Plan, manage, and optimize assortment, pricing, and promotions to boost visibility and sales.


- Analyze sales trends, customer behaviour, and platform data to identify growth opportunities.

Operations & Execution:

- Coordinate with supply chain and logistics teams to ensure timely order fulfilment and optimal inventory levels on platforms.


- Monitor and resolve operational issues, including stockouts, pricing discrepancies, and platform penalties.


- Collaborate with the marketing team to create platform-specific promotional assets.

Reporting & Analytics:

- Track and analyze platform sales performance, promotions, and ad campaigns.


- Prepare regular performance reports with actionable insights for management.


- Use platform dashboards to assess campaign effectiveness and identify optimization opportunities.

Cross-Functional Collaboration:

- Work with internal teams (marketing, supply chain, finance) to ensure alignment on platform strategies.


- Coordinate with distributors and warehouses for smooth operations on platforms.


- Manage campaigns for new product launches on e-commerce and quick commerce channels.