Associate Campaign Manager
Farmley
Associate Campaign Manager Job Requirements :
1. Develop and execute advertising campaigns on Amazon, Flipkart, Quick Commerce
channels like Blinkit, Zepto, Instamart and other relevant platforms. Monitor and optimize campaign performance, including ad spend, conversion rates, and return on ad spend (ROAS).
2. Preliminary product research, keyword research and implementing them organically and
inorganically. Provide strategic insights on the campaign performance. Staying on top of current search trends, competition and pay-per-click best practices
3. Be responsible for all regular (and ad hoc) reporting and analysis of digital activity
providing crucial insights into further sales and marketing opportunities,
4. Monitor and report on key performance indicators (KPIs), providing regular updates to
senior leadership on marketing performance, insights, and proven experience in performance marketing, with a focus on e-commerce or online marketplaces.
5. Collaborate with internal teams to define campaign objectives, target audience, and
messaging to ensure alignment with overall business goals.
6. Manage and optimize marketing budgets, ensuring efficient allocation of resources
across channels to maximize ROI and achieve performance targets.
7. Leverage data analytics and market insights to identify trends, evaluate campaign
performance, and make data-driven recommendations for continuous improvement.