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Job Description: Performance Marketer (Amazon) - Farmley, Noida

Farmley, a leading wholesome snacking brand in India, seeks a results-driven Performance Marketer specializing in Amazon platform advertising.

Key Responsibilities:

- Plan, execute, and optimize Amazon ad campaigns (Sponsored Products, Brands, Display) to maximize ROI.

- Analyze Amazon campaign and performance reports; derive actionable insights to improve traffic, conversion, and sales.

- Regularly report performance trends and recommendations to internal management.

- Conduct keyword research, competitor analysis, and implement A/B tests for creatives and targeting.

- Manage ad budgets and bid strategies to optimize TACoS and RoAS.

- Coordinate with cross-functional teams for listing optimization, stock availability, and promotional planning.

- Stay updated on latest Amazon Ads features and industry best practices.

- Identify and add negative keywords; refine campaign structures for efficiency.

- Monitor product and brand ranking; suggest optimizations for organic growth.

Requirements:

- 2+ years' experience in Amazon performance marketing/ads management.

- Strong analytical and Excel skills; Proficient in Amazon consoles such as Seller Central, Vendor Central and AMS Campaign Manager.

- Proactive, detail-oriented, self-motivated, and comfortable in a fast-paced environment.

- Master's in marketing/ business, or related field is preferred.

Location: On-site (Noida)