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Tractor Junction - Manager - Performance Marketing

Tractor Junction

Tractor Junction

Marketing & Communications
Noida, Uttar Pradesh, India
Posted on Sunday, October 15, 2023
Performance Marketing Manager Job Responsibilities

  • End-to-end management of performance marketing activity across Paid Social channels.
  • Supporting performance marketing activity across additional channels such as Paid Search and working closely with any partner agencies to implement, optimize and report on performance.
  • Develop test and learn initiatives across Paid Social.
  • Work with Digital Marketing to ensure messaging across all channels are consistent and aligned.
  • Work closely with the wider marketing team to optimize audience strategies.
  • Ensure budget is spent across performance channels efficiently.
  • Track and report on key performance indicators of media activity.
  • Managing the day-to-day digital marketing strategy and operations
  • Providing reports and analysis to demonstrate effective ROI to key stakeholders
  • Own all performance targets and budgets across marketing objectives such as new user acquisition
  • Monitor and optimize channels and campaigns to achieve business objectives around quality and scale
  • Analyze results and make data-driven recommendations for the optimization for future marketing campaigns
  • Coordinate with cross-functional teams (product, content, data, CRM) to define metrics, measure performance, and develop actionable insights

Performance Marketing Manager Requirements

  • Skills in search platforms including; Google AdWords, Bing Ads, SA360
  • Understanding of social media advertising across major platforms (Facebook, Twitter, Instagram)
  • Website Analytics (mostly in Google Analytics)
  • Keyword Research skills
  • Experience working on a Performance Media (SEM and Social) strategy.