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Job Responsibility:

· Develop and implement social media strategies aligned with business goals

· Plan, create, and schedule content across platforms (Facebook, Instagram, LinkedIn, YouTube, Twitter)

· Write engaging copy and coordinate with design/video teams for creatives

· Manage online communities – respond to comments, messages, and queries

· Track performance metrics (reach, engagement, CTR, conversions)

· Use insights to optimize content and campaign strategies

· Plan and manage paid ad campaigns (Meta Ads, Google Ads, LinkedIn Ads)

· Work closely with marketing, product, and design teams

· Stay updated with social media trends and new content formats

Qualifications:

· Bachelor’s degree in Marketing, Communications, or a related field.

· Proven experience in managing social media platforms for a brand or business.

· Strong writing, editing, and communication skills.

· Experience with social media management tools.

· Analytical mindset with the ability to interpret social media metrics.

· Creative thinking and problem-solving abilities.

· Ability to work independently and as part of a team in a fast-paced environment.