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BTL Executive – Tractor CentersKey Result Areas (KRAs)- Execute BTL marketing campaigns as per the monthly marketing plan.- Conduct dealer activations, farmer engagement programs, and local events.- Generate quality leads through on-ground marketing initiatives.- Strengthen brand visibility across assigned territories.- Coordinate with sales, marketing, and channel partners for campaign execution.- Monitor campaign effectiveness and submit timely reports.- Ensure optimum utilization of the assigned marketing budget.Key Performance Indicators (KPIs)- Number of BTL activities executed per month.- Leads generated through BTL campaigns.- Lead-to-sales conversion rate.- Event execution within planned timelines and budget.- Increase in brand reach and customer engagement.- Dealer and stakeholder satisfaction score.- Timely submission of campaign reports and MIS.- Cost per lead (CPL) achieved within the target benchmark.What we look forBTL Marketing & Brand Activation; Event Planning & Execution; Field Marketing; Dealer & Channel Partner Management; Farmer Engagement & Rural Marketing; Lead Generation; Campaign Planning & Coordination; Market Research & Competitor Analysis; Vendor Management; Strong Communication & Interpersonal Skills; Relationship Management; Negotiation Skills; Problem-Solving & Decision-Making; Time Management; MS Excel, PowerPoint & Google Sheets; MIS Reporting; Budget Management; Team Coordination; Willingness to Travel Extensively; Self-Motivated with a Results-Oriented Approach